Design for real – Creating outcomes

Our current goals are to have a mock up of our magazine created by Thursday this week as well as including our cost effective idea of letting local businesses advertise within the magazine for a fee that covers manufacturing costs.
We were also advised by Ian to make more of a human contact with our imagery and use photographs of elderly people in a positive light to show relation and benefits of engaging with the Hub. we also need to include sign up opportunities in the publication as well as feedback on the Hub.

Our idea for this was to become a seasonally issued magazine and we plan on showing a prototype 16 page publication that will use persuasive story examples to build a connection as well as relevant imagery and an upbeat writing style.


Design for real – Role Playing

Today we had a Role playing workshop with Wendy in order to decide on the best opportunities that we would have to make someone interact with our touch points.
We acted out the journey from home to hub under the personas of hypothetical residents that we created.

Before acting out our scenario, Wendy showed us some journey maps that analyse a situation, the touch points that would be available in those situations as well as why someone would interact with those touch points. Connor, Ellen and I were the only present group members for the task so we chose to see where we could fit our collaborative magazine idea into the journey.

After acting out the journey we realised that our idea could work really well and that throughout the day there are a lot of opportunities to pick up and read a small magazine. We left feeling more confident that our design was accessible and that it wouldn’t go unnoticed or get thrown away before being read.

I would have preferred to have this workshop much earlier in the project because it really gave me a boost in motivation because of how much clearer it makes your ideas seem when you try and visualise them in a real life situation. After this workshop I decided to start working on a mobile application because it made me realised how accessible an app really is, even for a generation that isn’t as tech savvy as mine, but I also know how I can cater it to their generation and make it more useful to them.

Design for real – Mentor Meeting(3)

Today we talked to Matt about the ideas we displayed to Ian yesterday, we played with some of our ideas in order to come up with dynamic displays for the already tangible ideas that we currently have.

Some of the ideas we came up with could work very well and I intend on experimenting on my magazine work and Community App with these ideas.

I could double some of the aspects of the magazine as helpful items such as a Hub activity calendar, using the magazine in a more sustainable fashion by letting local businesses advertise to cover the cost of production and satisfy the residents. The magazine could also include sign ups to activities and a feedback section for the committee to review.

Our group goal going forward is to come together and create a house style consisting of layout examples and house styles and then progress further towards making a mock up design prior to the final Derwen presentation to get feedback in order to refine the design by the end of the project.

Design for real – Desirable, Feasible, Viable

Today in our discussion with Ian we talked about the platforms that we could use to distribute our ideas and creating positive engagement. I put forward my idea of creating a Committee centred magazine that covered all the other aspects of the group’s work as well as the Committee/Community Watch.

Ian recommended that we create our work in a way to show the residents that they are gaining something for joining the community. I thought it could be an option to give a physical item for joining the committee such as a pen and notepad which I could display in a stationary mock up.

The actions that our group agreed to do for our next meeting was to create a ‘Watch’ Name and tagline for our umbrella theme but to make sure that we don’t neglect our individual outcomes while creating the collaborative theme.

Another option we considered working on was an inclusive statement/invitation that will be suggestive in displaying the benefits  and making them clear. we also plan to discuss this with our Mentor.

Design for real – Pitch/Client Feedback

The feedback that we got from the client was very positive and they praised a lot of the ideas that we put forward in our presentation, as well as providing some insight and answering the questions we had about their take on the brief.

This is the board of ideas and mood boards that we displayed to the client to show the reasoning behind each of our ideas, I feel like it helped us to get our image across to the clients. The one thing I found disappointing was that we got no negative feedback, so we had nothing to really work on in a constructive sense but also gave me confidence knowing we are on the right track.

We found out that there is a more varied range of age brackets within the Gaer area and that they are a variety of people with a variety of different needs. some of they may not know the local area and have just moved in.

The clients were very supportive of my idea of a Community/Neighbourhood watch and a Social committee as an umbrella for the rest of the groups ideas, in order to bring a sustainable system that will be able to carry on working after Derwen back away from the Hub after a year.

Now we need to progress towards experimenting with outcomes and finding tangible ways to display the message to the residents and create some prototypes before we present to the health science students.


Design for real – Mentor Meeting (2)

Most of the points we discussed in our second meeting with Matt were surrounding refining our ideas and bringing other aspects into these ideas. Some of these ideas were to show how the residents can see where their ideas go, Neighbourhood watch/care service, Activities to promote active ageing, create accessibility and trust, as well as Changing a location for meetings between different resident’s housing and in the hub as well as organising people to come and give talks to the committee. We came to the conclusion that we needed to create designs that were sustainable, and to find out we should predict how the work could be seen in 1 year or in 5 years

I left this meeting with Matt a lot more positive about creating outcomes for this project as well as learning a few ways that we can improve the ideas that we currently have.

Dissertation meeting (2)

Today I had my individual meeting with my dissertation tutor, we spoke about the beginning I had made to my first chapter. We agreed that I could set the stage for my first chapter in an alternative way rather than getting straight into my theories. Stephen told me that some of the ways that I was writing sounded opinionated, which is something that I will avoid doing in the future.

Moving forward I will be writing more about the history of graphic design and designers that have innovated the graphic design world, and why innovating with new methods and experimentation are positive in progression. Stephen suggested that I go analyse innovation over the past decade of graphic design.