Global Steps – Idea Development

After speaking with all the members of the global steps members, and our main representative from the WCIA Susie Ventris, they concluded that they didn’t want a logo with too much black on it, not to use pastel colours and a preference towards circular logos and have preference for the words ‘global steps’ written underneath the logo.

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These were my first designs that I came up with to try and conform with the requirements that we were given.

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Global Steps – Client meeting

In preparation for our client meeting at the temple of peace in Cardiff, I prepared these questions and statements to try

WCIA Client Questions

What are you trying to achieve with the Certificate?

Would you be opposed to adding some kind of rewards scheme to younger people who have acquired certificates from yourselves?

If so, how does the idea of having a scan-able discount code, or a point based reward system sound to you? E.g. to encourage users to fulfil tasks from a list of achievements they could complete by participating in your programs

Is it possible for us to see examples of the app at its current stage?

Would you be open to an abstraction on your original circle logo?

Key Words

Skills, international, solidarity, world, peace, global, volunteering

Colour Scheme

The colour scheme I am suggesting is a reference to the connotations of the key words we were previously provided with, the main references with this set are to Peace, and Solidarity. I feel that these are very universal colours and will be able to market to a broad audience.

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I can see from your website that you like to keep the theme of circles throughout your brand identity and that you have expanded multiple design opportunities across your web page and I a few of my ideas were based on abstracting the original design.

Global Steps

This is the brief our group received for our Persuasion project, called global steps

GRAPHIC COMMUNICATION: PERSUASION: ADZ5444 Subject

Client Brief

Client contact information:
WCIA Susie Ventris Field
SusieVentrisField@wcia.org.uk

Project title: Global Steps: skills through experiences in peace and
solidarity

Project key words: skills, international, solidarity, world, peace, global,
volunteering

1. Background / Overview
The Global STEPS (skills through experiences in peace and solidarity) is a
European Funded partnership project between third sector organisations in
France (Cap Solidarites), Belgium (11.11.11), Holland (NCDO) and Wales
(Welsh Centre for International Affairs).
The purpose of the project is to develop an app that will help people who take
part in international/peace related volunteering to recognise and express the
skills they develop. The app will guide them through questions and assess
their competencies before summarising their skills in a format that they can
use on CVs/applications forms. The app will also produce a certificate
outlining those skills and levels achieved.
The project has just begun and runs until September 2019. We are at the early
planning and testing stages and have decided that it would be useful to have a
simple logo to use on project communications to link the partners together.

2. Objective. What is the communication challenge?
1. Design a logo for the project (the logo on the top right of this document
is a placeholder). This will be used by all 4 partners (see their logos at
the bottom of this page) when communicating about the project (on
their websites, on the app. and in project documentation).

2. Design a certificate that will be generated by the app.
This should include the logo and have space for the individuals’ name, a list of skills
(up to 5) and associated level).
It may be helpful to provide the colour scheme for colours used in the
logo and the certificate.
The project partners will be meeting in wales between 1-3 March. We have set
aside an hour in the agenda (which can be flexibly placed on the 2 or 3
March) for a ‘creative workshop’. During this session, we would like the
designer/s to present their ideas, get feedback from the partners then finalise
their designs by the end of March, liaising with the client as needed during
this time.

3. Target audience: who are you trying to reach?
people who take part in international/peace related volunteering

4. Client meetings
Our students will be working on this project from 20th February – 30th March,
during this time there will be some key dates when we would like you to
review the work and provide our students with feedback. The first planned
date is 14th March, which will be an interim presentation of their concepts –
drawings and models to help them to explain their ideas. The second
meeting will be the final presentation of fully developed work on 30th.
These are the kinds of information that you could provide to help guide the
students:
Marketing material, for example, brochures, videos or websites, brand
guidelines, policy documents and press releases.
Please could you return this brief to Wendy Keay-Bright or Ian Weir by 15th February:
wkbright@cardiffmet.ac.uk or iweir@cardiffmet.ac.uk

Designs n’ Snow Field Review (2)

Throughout my Designs n’ Snow field module, and our trip to Austria I have learnt many new skills and have been introduced to theories and concepts that have broadened my creative aspirations.

On our trip to Austria, I learnt how to snowboard, and after a series of presentations from multiple different architects from across Europe, I have learnt a lot about the architectural and 3D design process. I learnt the most effective ways to share 3D models between peers and clients, which is something our group has been doing after returning. I was introduced to the innovative BIMX software that the big time architects are promoting as their sharing platform and how it is progressing from the general use software and transfer methods we usually use.

We also learnt how to use some software in order to create our 3D virtual reality representation of the hochfuegen ski resort. We learnt multiple techniques in Sketchup and Unreal Engine to create our virtual environment.
we learnt how to model terrain and buildings in sketchup then implement them into Unreal and then proceed to apply textures to these creations, creating tree brushes and textures to apply to a google maps overlay so that we have the correct scale and location for all of our components.

We learnt how to make a snow particle effect, make our character in unreal move as if they were on a snowboard or skiing by adding increased velocity accompanied with less surface friction as they moved across our terrain. We implemented the default gun in Unreal Engine and incorporated a more well themed alternative in the form of a snowball cannon. We also learnt how to create our own texture materials from our own sketches, and how to create a day/night cycle in our virtual environment which could be used as a way to find out which ski routes would have light at certain times of the day and used as a planning system for anyone using the resort.

I feel like I learnt a lot of new techniques that could definitely be used and related back to my field, the use of textures and 3D design is something that is heavily used in modern graphic design and will definitely help me bring a new aspect of creativity to my future designs, and let me tackle alternative briefs with my new skills.

I think in the future if I improved these skills alongside the work I do in subject then this knowledge could definitely give me the edge over other designers limited to more 2D work, providing this extra dimension is becoming necessary in modern work to make you stand out as an innovator. As well as being something I have been interested in for a long time this will help me with the experimental work I create in my own time allowing me to use my previous photoshop skills in tandem with my newly found texture creation and modelling skills to help in situations such as branding examples and real life product placement examples.

Designs n’ Snow – Day and Night cycle

Today we worked on creating a day and night cycle for our VR experience, it was quite a complicated process and we decided to look online to help us complete this task. we completed it in the end but only had one issue that we couldn’t really resolve and that was that the sun was setting and rising on the opposite side that it was meant to, but the feature itself worked quite well.

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Designs n’ Snow – Foliage

Today we learnt how to create 3d models from sketches and jpeg images, we started by using trees seen as there were a vast amount of trees surrounding the resort in hochfuegen. we encountered a glitch in combination with the day and night cycle that the outlines of the trees started to glow when it turned to night, but we felt that this was a positive in lighting up the slopes so that they were easier to view at night time, similar to the way the resort lit up the slopes occasionally for night skiing.

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Designs n’ Snow – Project Development

Today we carried on with the modelling of the buildings by adding the circular bar and shop as well as some of the main hotel area that we had our meals at night inside.
positioning some of the buildings on the terrain map was awkward at some points due google maps not always having up to date imagery so we had to improvise on some of the locations and positioning.

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