This is the brief our group received for our Persuasion project, called global steps
GRAPHIC COMMUNICATION: PERSUASION: ADZ5444 Subject
Client contact information:
WCIA Susie Ventris Field
Project title: Global Steps: skills through experiences in peace and
Project key words: skills, international, solidarity, world, peace, global,
1. Background / Overview
The Global STEPS (skills through experiences in peace and solidarity) is a
European Funded partnership project between third sector organisations in
France (Cap Solidarites), Belgium (11.11.11), Holland (NCDO) and Wales
(Welsh Centre for International Affairs).
The purpose of the project is to develop an app that will help people who take
part in international/peace related volunteering to recognise and express the
skills they develop. The app will guide them through questions and assess
their competencies before summarising their skills in a format that they can
use on CVs/applications forms. The app will also produce a certificate
outlining those skills and levels achieved.
The project has just begun and runs until September 2019. We are at the early
planning and testing stages and have decided that it would be useful to have a
simple logo to use on project communications to link the partners together.
2. Objective. What is the communication challenge?
1. Design a logo for the project (the logo on the top right of this document
is a placeholder). This will be used by all 4 partners (see their logos at
the bottom of this page) when communicating about the project (on
their websites, on the app. and in project documentation).
2. Design a certificate that will be generated by the app.
This should include the logo and have space for the individuals’ name, a list of skills
(up to 5) and associated level).
It may be helpful to provide the colour scheme for colours used in the
logo and the certificate.
The project partners will be meeting in wales between 1-3 March. We have set
aside an hour in the agenda (which can be flexibly placed on the 2 or 3
March) for a ‘creative workshop’. During this session, we would like the
designer/s to present their ideas, get feedback from the partners then finalise
their designs by the end of March, liaising with the client as needed during
3. Target audience: who are you trying to reach?
people who take part in international/peace related volunteering
4. Client meetings
Our students will be working on this project from 20th February – 30th March,
during this time there will be some key dates when we would like you to
review the work and provide our students with feedback. The first planned
date is 14th March, which will be an interim presentation of their concepts –
drawings and models to help them to explain their ideas. The second
meeting will be the final presentation of fully developed work on 30th.
These are the kinds of information that you could provide to help guide the
Marketing material, for example, brochures, videos or websites, brand
guidelines, policy documents and press releases.
Please could you return this brief to Wendy Keay-Bright or Ian Weir by 15th February:
firstname.lastname@example.org or email@example.com