Brand World – Brief & Persona

To begin our first project of 2nd year we were tasked to create a persona for a client and then a brief from the perspective of the same client to be given to another member of the class to complete.

The business I was given to write a brief for was an exotic veterinary hospital, and after researching different personas I decided to base my persona on somebody I live with to make it sound more natural.

Here is my Persona, and here is the Design Brief I wrote.