I chose this thesis because of my personal interest in the technologies that we use in graphic design, and throughout culture in general. We live in an age where there is a technological device for almost any task that you need to complete, I wanted to see if graphic design, a practice that is almost exclusively portrayed in a digital environment in the 21st Century has been this reliant on technology in the past, or if it is something that has developed over time. I was curious to see if any of the ideologies behind innovative technologies could give some insight into how we could further progress the profession. Being able to answer these questions was important to me, because finding whether the concepts I intended to apply would give me a new insight into innovation in the field.
I feel as though I chose a dissertation that was very relevant to me and linked in very well with my practice. As I am someone who is very interested in modern technology, it showed me how valuable it really is, even in a world completely saturated by technology, it should not be taken for granted and should be embraced by designers in the field. This is because technology has the capabilities to reproduce any medium or visual art, and endless possibilities that we haven’t even discovered yet.
Throughout the process of writing my dissertation, my views on technology and its effects upon the medium of graphic design have been broadened. I have also improved my ability to write concisely, reference and write a further, in depth analysis into quotes I find during research.
At the beginning of my dissertation, I came across a few issues that halted some of my progress, I was struggling to find links between the points I was going to make, and along with this, the style of writing that I was producing heavily used conversational language which needed to change.
I was writing in a manner that was not concise enough for the format of a dissertation and had to take some steps to resolve this issue, I decided to book a meeting with some of my tutors to see if they could help me, by giving me some pointers and showing me the areas in which I could improve my writing.
After meeting with my personal tutor and then my dissertation tutor to discuss the issues I was having, I was able to understand the ways in which I could progress by slowing my work down, rather than trying to condense all my work into one point very quickly. By taking my time and further analysing my work, the links began to fall in place within my dissertation.
As I continued to write, I began to feel a lot more comfortable, and when I got to the stage where I felt that I was struggling again, I took time to reflect and read over what I had written, and either removing or re writing it according to the notes I took in the sessions with my dissertation tutor.
The formative feedback that my tutor provided me with allowed me to better analyse my work, and see the ways that I could enrich my writing by expanding upon quotes and re interpreting them myself, so that they would fit better into my dissertation and accurately portray the theories I used, in the manner that I wanted to use them.
Towards the end of my dissertation I started to slow down a little bit, and over the Christmas break I struggled to start bringing my final chapter together, I felt like I was losing some of the connections that I had established in my head, and decided that I needed to take a bit of time away from the theories I was looking at and find some new outlooks and materials in order to keep my writing fresh.
Doing this helped me a lot, after taking a break and coming back to the work with a new outlook, I was able to get back into enjoying my writing, and developing more and more solid links between my previous analysis’ and chapters which enabled me to produce a more concrete set of chapters. I used this fresh outlook to go back over my previous work, checking to see if there were any errors, as well as checking for any opportunities to expand and provide a more in-depth insight into the topics that I had already written.
Completing my dissertation definitely helped me to improve my writing ability, allowed me to be able to make more concise and thoroughly thought out points, and then proceed to accurately link these theories and integrate them into the overarching points that I was trying to make. Despite this I still think that there are still improvements that I could make to my work.
Time management is something that I could have improved upon throughout my dissertation, giving myself more time would have allowed me to go more in depth with all aspects of my thesis, this could have improved my dissertation and provided me with a more well-rounded and informative conclusion. Despite this, I am content with the outcome of my dissertation and feel as though it does provide a well-informed resolution, linking theories effectively and putting them into the appropriate contexts. I also feel that I have answered the question I aimed to, which was, if artists and designers in the past could adapt to different styles, technologies, and artistic movements, then why have modern graphic designers been distributing and presenting their work the same way for such a long time?
In relation to my subject, I will not hesitate to integrate emerging technologies and attempt to experiment and innovate with whatever methods that are available to me when producing graphic products.
This thesis will definitely influence my future and remind me how grateful we should be, having such an expansive range of technological advancements that allow us to shape our own futures through experimentation.