Dissertation PDP

I chose this thesis because of my personal interest in the technologies that we use in graphic design, and throughout culture in general. We live in an age where there is a technological device for almost any task that you need to complete, I wanted to see if graphic design, a practice that is almost exclusively portrayed in a digital environment in the 21st Century has been this reliant on technology in the past, or if it is something that has developed over time. I was curious to see if any of the ideologies behind innovative technologies could give some insight into how we could further progress the profession. Being able to answer these questions was important to me, because finding whether the concepts I intended to apply would give me a new insight into innovation in the field.
I feel as though I chose a dissertation that was very relevant to me and linked in very well with my practice. As I am someone who is very interested in modern technology, it showed me how valuable it really is, even in a world completely saturated by technology, it should not be taken for granted and should be embraced by designers in the field. This is because technology has the capabilities to reproduce any medium or visual art, and endless possibilities that we haven’t even discovered yet.

Throughout the process of writing my dissertation, my views on technology and its effects upon the medium of graphic design have been broadened. I have also improved my ability to write concisely, reference and write a further, in depth analysis into quotes I find during research.

At the beginning of my dissertation, I came across a few issues that halted some of my progress, I was struggling to find links between the points I was going to make, and along with this, the style of writing that I was producing heavily used conversational language which needed to change.

I was writing in a manner that was not concise enough for the format of a dissertation and had to take some steps to resolve this issue, I decided to book a meeting with some of my tutors to see if they could help me, by giving me some pointers and showing me the areas in which I could improve my writing.

After meeting with my personal tutor and then my dissertation tutor to discuss the issues I was having, I was able to understand the ways in which I could progress by slowing my work down, rather than trying to condense all my work into one point very quickly. By taking my time and further analysing my work, the links began to fall in place within my dissertation.

As I continued to write, I began to feel a lot more comfortable, and when I got to the stage where I felt that I was struggling again, I took time to reflect and read over what I had written, and either removing or re writing it according to the notes I took in the sessions with my dissertation tutor.

The formative feedback that my tutor provided me with allowed me to better analyse my work, and see the ways that I could enrich my writing by expanding upon quotes and re interpreting them myself, so that they would fit better into my dissertation and accurately portray the theories I used, in the manner that I wanted to use them.

Towards the end of my dissertation I started to slow down a little bit, and over the Christmas break I struggled to start bringing my final chapter together, I felt like I was losing some of the connections that I had established in my head, and decided that I needed to take a bit of time away from the theories I was looking at and find some new outlooks and materials in order to keep my writing fresh.

Doing this helped me a lot, after taking a break and coming back to the work with a new outlook, I was able to get back into enjoying my writing, and developing more and more solid links between my previous analysis’ and chapters which enabled me to produce a more concrete set of chapters. I used this fresh outlook to go back over my previous work, checking to see if there were any errors, as well as checking for any opportunities to expand and provide a more in-depth insight into the topics that I had already written.



Completing my dissertation definitely helped me to improve my writing ability, allowed me to be able to make more concise and thoroughly thought out points, and then proceed to accurately link these theories and integrate them into the overarching points that I was trying to make. Despite this I still think that there are still improvements that I could make to my work.

Time management is something that I could have improved upon throughout my dissertation, giving myself more time would have allowed me to go more in depth with all aspects of my thesis, this could have improved my dissertation and provided me with a more well-rounded and informative conclusion. Despite this, I am content with the outcome of my dissertation and feel as though it does provide a well-informed resolution, linking theories effectively and putting them into the appropriate contexts. I also feel that I have answered the question I aimed to, which was, if artists and designers in the past could adapt to different styles, technologies, and artistic movements, then why have modern graphic designers been distributing and presenting their work the same way for such a long time?

In relation to my subject, I will not hesitate to integrate emerging technologies and attempt to experiment and innovate with whatever methods that are available to me when producing graphic products.

This thesis will definitely influence my future and remind me how grateful we should be, having such an expansive range of technological advancements that allow us to shape our own futures through experimentation.


Dissertation meeting (4)

Today we had a group meeting with Stephen and we went through an exercise called ‘lol my thesis’ in which we put our thesis into a sentence and used this sentence to analyse what points we need to be making to make sure that our thesis is actually what we want it to say.

I found that I need to go into further details when talking about the platforms for innovation that are prevalent throughout history and why the technology available to us in the modern day can be used to innovate the same way photographs and screen printing did when they were the new emerging technology that we could experiment with. When I get my feedback from my formative assessment I will make sure to add more information regarding innovative platforms when moving into my second chapter after I make any necessary changes to what I have written.

I feel a lot more confident about the topic I have chosen and a lot of the pieces seem to be coming together and flowing in a more structured fashion opposed to my first few weeks of writing that were going much slower and I was finding difficulty.

Design for real – Final Presentation

This is the Presentation that we displayed today at our final client pitch. Our pitch went very well, we all spoke in a structured order, followed our plan to the tee and executed all our lines well. We didn’t forget any important points and poised ourselves well in front of the class. IMG_20171102_113410

After we presented we spoke to the clients in more detail at the stand we had set up about what we had produced, they really liked our collaborative magazine and thought it was a very good sustainable platform to keep the residents involved with what’s going on at the hub. They were also very interested in Ellen’s beer brewing club and my mobile application. Vicky from Derwen thought that they could use my app idea as a Derwen app and that their subsidiary areas would have their own section of an overarching application.

I was glad to hear that they had thought about my ideas and had a practical way to put my designs into practice, which was my main goal. I wanted my designs to serve a valuable purpose and have the ability top affect the residents of the Gaer area.

Conclusively, I think the project went well for the majority, although Connor, Ellen and I had to pick up some of the slack when it came to communicating, interacting with sessions and creating our final outcomes. We intend to add to the work from this project and create a more well rounded campaign that encompasses a wider range of opportunity in order to submit to the creative conscience award as a group of three.

I intend to explore my application design and make it more expansive to incorporate the ideas that Vicky mentioned to me after the presentation and make it more of a Derwen central app with the Gaer area having it’s own segments within the application.




Design for real – Finished app design

Here is my App design for my individual work on the Derwen Brief.
I chose a combination of the Derwen Purple and the Newport FC orange for the colour scheme because the colours are familiar as well as being legible and the contrast makes it easy to navigate.

I used a lot of negative space and tried not to clutter the designs, so that anyone using it will know exactly where they are and what each page of the application does. The functions that I chose for this design were, notifications, feedback, magazine, sign ups, and a calendar. I felt that these would be appropriate in getting men involved because it gives them the ability to decide for themselves and doesn’t force them to take part in something they may dislike.

Bridge Logo

WelcomeMenuProfile SettingsNotificationsMagazineFeedbackSign UpsCalendar

Design for real – Magazine Editing

Today Connor and I spoke with the group and decided that we would be the two people to conduct the final edit for the magazine and then take it to get printed in preparation for the magazine display that we intend on showing at the final presentation.  This is the final outcome for the Bridge_Magazine that we decided to print.

We had a few issues that brought us to the decision of editing in a small group, we had issues with the fonts and layouts on Sam’s page after the last client meeting with Amanda, and he hadn’t updated or revised these changes, when we asked for revisions we got no response so we took it into our own hands to make any changes to the magazine and ensure a consistent theme.

Connor and I also received some helpful input from Ellen when it came to deciding on the imagery for the magazine, we worked well together and solved an issue that we had in our practice print, where the pages came out in the wrong order. We came to a final design and agreed that the designs were legible, informative, had no spelling or grammatical errors as well as making sure it was an approachable touch point.


The magazine print came out to a good standard, we printed off two copies to accompany our display area that we would use to speak to the clients at after the presentation. We can definitely refine the magazine and this will be something we will work on in the future for our submission to the creative conscience awards.

Design for real – Pitching to clients

Today we pitched some of our prototype work to Amanda from health sciences, we showed them the work we had being doing collaboratively for our Bridge Magazine.

A seasonally issued community magazine was something that I thought would be a great way to let us combine some of our ideas in a more feasible format. The work I completed for the magazine was the front cover, contents page, and also a double page spread for each of our individual ideas, mine being  an advertisement for my social committee and it’s mobile application.

An idea we had for the magazine was for it to be sustainable and in order to do so, we proposed the idea of advertising the services of local businesses in the magazine in exchange for some financial help towards the production costs of the magazine.

After speaking with Wendy and Amanda, they gave us some pointers on the work we showed, they suggested that we show a physical prototype of the magazine as well as change a few pages that our group members Sam and Zach had made because they didn’t fit in correctly with the house theme we had established.

This was a positive pitch and we came out of it with a bit more inspiration to refine the magazine in order to display at our final presentation, the criticism that we received is something that is easy to change, so my other group member Connor and I decided that we would make an over edit of the magazine together while everyone else worked on their individual work.  This is the completed version of our Bridge_Magazine that is ready to print.


Dissertation Meeting (3)

Today I spoke with Stephen about how I was getting along with the writing, he liked that I was analysing William Morris and his innovations in the arts and crafts movements, as well as moving through into inspired designers that innovated because of Morris. Stephen wants me to talk about why these designers inspired change and gave me a few talking points to move forward with when I get closer to starting my second chapter.

I need to start talking about why designers are bored and why we need to stop designing the 1990’s and recycling all these old methodologies and putting small twists on them, and that the experimentation that created completely new artistic movements isn’t really prevalent in modern day design.

I feel a lot better about going off to write the rest of my first chapter, I lost track a bit when writing about the historical aspects and wasn’t sure whether what I was writing was on the right track but after my meeting I knew that I wasn’t just writing nonsense but I still need to go into more detail and really get my points across with some relateable references.

I visited the library again this week to find more inspiration across history that can relate and form some stepping stones that will help me make more concise points.