Today we had a group meeting with Stephen and we went through an exercise called ‘lol my thesis’ in which we put our thesis into a sentence and used this sentence to analyse what points we need to be making to make sure that our thesis is actually what we want it to say.
I found that I need to go into further details when talking about the platforms for innovation that are prevalent throughout history and why the technology available to us in the modern day can be used to innovate the same way photographs and screen printing did when they were the new emerging technology that we could experiment with. When I get my feedback from my formative assessment I will make sure to add more information regarding innovative platforms when moving into my second chapter after I make any necessary changes to what I have written.
I feel a lot more confident about the topic I have chosen and a lot of the pieces seem to be coming together and flowing in a more structured fashion opposed to my first few weeks of writing that were going much slower and I was finding difficulty.
This is the Presentation that we displayed today at our final client pitch. Our pitch went very well, we all spoke in a structured order, followed our plan to the tee and executed all our lines well. We didn’t forget any important points and poised ourselves well in front of the class.
After we presented we spoke to the clients in more detail at the stand we had set up about what we had produced, they really liked our collaborative magazine and thought it was a very good sustainable platform to keep the residents involved with what’s going on at the hub. They were also very interested in Ellen’s beer brewing club and my mobile application. Vicky from Derwen thought that they could use my app idea as a Derwen app and that their subsidiary areas would have their own section of an overarching application.
I was glad to hear that they had thought about my ideas and had a practical way to put my designs into practice, which was my main goal. I wanted my designs to serve a valuable purpose and have the ability top affect the residents of the Gaer area.
Conclusively, I think the project went well for the majority, although Connor, Ellen and I had to pick up some of the slack when it came to communicating, interacting with sessions and creating our final outcomes. We intend to add to the work from this project and create a more well rounded campaign that encompasses a wider range of opportunity in order to submit to the creative conscience award as a group of three.
I intend to explore my application design and make it more expansive to incorporate the ideas that Vicky mentioned to me after the presentation and make it more of a Derwen central app with the Gaer area having it’s own segments within the application.
Today Connor and I spoke with the group and decided that we would be the two people to conduct the final edit for the magazine and then take it to get printed in preparation for the magazine display that we intend on showing at the final presentation. This is the final outcome for the Bridge_Magazine that we decided to print.
We had a few issues that brought us to the decision of editing in a small group, we had issues with the fonts and layouts on Sam’s page after the last client meeting with Amanda, and he hadn’t updated or revised these changes, when we asked for revisions we got no response so we took it into our own hands to make any changes to the magazine and ensure a consistent theme.
Connor and I also received some helpful input from Ellen when it came to deciding on the imagery for the magazine, we worked well together and solved an issue that we had in our practice print, where the pages came out in the wrong order. We came to a final design and agreed that the designs were legible, informative, had no spelling or grammatical errors as well as making sure it was an approachable touch point.
The magazine print came out to a good standard, we printed off two copies to accompany our display area that we would use to speak to the clients at after the presentation. We can definitely refine the magazine and this will be something we will work on in the future for our submission to the creative conscience awards.
Today we pitched some of our prototype work to Amanda from health sciences, we showed them the work we had being doing collaboratively for our Bridge Magazine.
A seasonally issued community magazine was something that I thought would be a great way to let us combine some of our ideas in a more feasible format. The work I completed for the magazine was the front cover, contents page, and also a double page spread for each of our individual ideas, mine being an advertisement for my social committee and it’s mobile application.
An idea we had for the magazine was for it to be sustainable and in order to do so, we proposed the idea of advertising the services of local businesses in the magazine in exchange for some financial help towards the production costs of the magazine.
After speaking with Wendy and Amanda, they gave us some pointers on the work we showed, they suggested that we show a physical prototype of the magazine as well as change a few pages that our group members Sam and Zach had made because they didn’t fit in correctly with the house theme we had established.
This was a positive pitch and we came out of it with a bit more inspiration to refine the magazine in order to display at our final presentation, the criticism that we received is something that is easy to change, so my other group member Connor and I decided that we would make an over edit of the magazine together while everyone else worked on their individual work. This is the completed version of our Bridge_Magazine that is ready to print.
Today I spoke with Stephen about how I was getting along with the writing, he liked that I was analysing William Morris and his innovations in the arts and crafts movements, as well as moving through into inspired designers that innovated because of Morris. Stephen wants me to talk about why these designers inspired change and gave me a few talking points to move forward with when I get closer to starting my second chapter.
I need to start talking about why designers are bored and why we need to stop designing the 1990’s and recycling all these old methodologies and putting small twists on them, and that the experimentation that created completely new artistic movements isn’t really prevalent in modern day design.
I feel a lot better about going off to write the rest of my first chapter, I lost track a bit when writing about the historical aspects and wasn’t sure whether what I was writing was on the right track but after my meeting I knew that I wasn’t just writing nonsense but I still need to go into more detail and really get my points across with some relateable references.
I visited the library again this week to find more inspiration across history that can relate and form some stepping stones that will help me make more concise points.
Our current goals are to have a mock up of our magazine created by Thursday this week as well as including our cost effective idea of letting local businesses advertise within the magazine for a fee that covers manufacturing costs.
We were also advised by Ian to make more of a human contact with our imagery and use photographs of elderly people in a positive light to show relation and benefits of engaging with the Hub. we also need to include sign up opportunities in the publication as well as feedback on the Hub.
Our idea for this was to become a seasonally issued magazine and we plan on showing a prototype 16 page publication that will use persuasive story examples to build a connection as well as relevant imagery and an upbeat writing style.